 | Category: | Books | | Genre: | Horror | | Author: | Eric Schlosser |
A ridiculously amazing fact as to how McDonalds prepares its fries is told in the excerpt below taken from chapter "Why the Fries Taste Good"
"Outside, tractor-trailers arrived from the fields, carrying potatoes that had just been harvested. The trucks dumped their load onto spinning rods that brought the larger potatoes into the building and let the small potatoes, dirt, and rocks fall to the ground. The rods led to a rock trap, a tank of water in which the potatoes floated and the rocks sank to the bottom. The plant used water systems to float potatoes gently this way and that way, guiding different sizes out of different holding bays, then flushing them into a three-foot-deep stream that ran beneath the cement floor. The interior of the processing plant was gray, massive, and well-lit, with huge pipes running along the walls, steel catwalks, workers in hardhats, and plenty of loud machinery. If there weren't potatoes bobbing and floating past, you might think that the place was an oil refinery.
Conveyer belts took the wet, clean potatoes into a machine that blasted them with steam for twelve seconds, boiled the water under their skins, and exploded their skins off. Then the potatoes were pumped into a preheat tank and shot through a Lamb Water Gun Knife. They emerge as shoestring fries. Four video cameras scrutinized them from different angles, looking for flaws. When a french fry with a blemish was detected, an optical sorting machine time-sequenced a single burst of compressed air that knocked the bad fry off the production line with tiny automated knives that precisely removed the blemish. And then the fry was returned to the main production line.
Sprays of hot water blanched the fries, gusts of hot air dried them, and 25,000 pounds of boiling oil fried them to a sloght crisp. Air cooled by compressed ammonia gas quickly froze them, a computerized sorter divided them into six-pound batches, and a device that spun like an out-of-control lazy suzan used centrifugal force to align the french fries so that they all pointed in the same direction. The fries were sealed in brown bags, then the bags were loaded by robots into carboard boxes, and the boxes were stacked by robots onto wooden pallets. Forklifts driven by human beings took the pallets to a freezer for storage. inside the freezer i saw 20 million pounds of french fries, most of them destined for McDonald's, the boxes of fries stacked thirty feet high, the stacks extending for roughly forty yards. and the freezer was half empty. Every day about a dozen railroad cars and about two dozens tractor trailers pulled up to the freezer, loaded up with french fries, and departed for McDonald's restaurants in Boise, Pocatello, Phoenix, Salt lake City, Denver, Colodaro Spring, and points in between.
Near the freezer was a laboratory where women in white coats analyzed french fries day and night, measuring their sugar content, their starch content, their color. During the fall, Lamb Weston added sugar to the fries; in the spring it leached sugar out of them; the goal was to maintain a uniform taste and appearance throughout the year. Every half hour, a new batch of fries was cooked in fryers identical to those used in fast food kitchens. A middle-aged woman in a lab coat handed me a paper plate full of premium extra longs, the type of french fries sold at McDonald's, and a salt shaker, and some ketchup. The fries on the plate looked like wildly out of place in this laboratory setting, this surreal food factory with its computer screens, digital readouts, shiny steel platforms, and evacuation plans in case of ammonia gas leaks. The french fries were delicious--crisp and golden brown, made from potatoes that had been in the ground that morning. I finished them and asked for more."   | ah gilaaa! demi sekantung kecil kentang goreng, energi dan materi yg abis banyak benerrr ya! (freezer raksasa setengah kosong.. ckckck) belom lagi kalo inget si kentang goreng itu juga banyak yg kececer2 dan kebuang2. hiih.. *untuuung gue udah nggak pernah ke fast food lagi* |
 | buku ini juga bukan yang ngeledek kalo amrik nggak bakal nyerang negara yang ada mcd nya |
 | moyas wrote on Oct 14, '05 genre=horor? hahaha. non-fiction pertama yg memang cocok disamain dgn macarbe literature yg lain. Ada teman sekelas fall semester thn lalu yg buat essay bagus sekali berdasarkan buku ini. Langdon Winner nyaranin utk dikembangkan jadi disertasi. |
 | I think some literature are meant to shock Americans on the things they go thru daily yet know very little about...
These Americans don't eat di tenda2 yg posisinya di atas selokan, where you have to bend the tip of straw into the opening of the Teh Botol just so flies won't take a sip out of your drink...This is just an example. I can elaborate more on service standards, etc, compared to the crap I have to deal with daily in Jakarta.
I think "McDonaldization of Society" is a wonderful thing, to a certain extent of course... What I saw in today's Kompas about how bad fast food is, looks more of an anti-american-culture attack, not a balance study on Indonesia's diet (imagine the "normal" office snack of GORENG2AN at 5 pm) |
 | what a feeling and thoughts when this book is read parallel with the McD:Behind the arches :D |
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